TV Commercial with Testimonials
In 2020 we were able to write and create a serie of TV commercials for DelCampo & Grayson Attorneys at law. The challenge I had this time was to write a message that position the brand as the lawyer to call when victims of personal injuries find themselves with serious health conditions and high medical bills to pay. In Spanish we Call “Bills (to pay)” “Cuentas” and when you can count on someone you can say “Cuenta”… I was able to come up with a Slogan – End Cap – Commercial Promise “Cuando las cuentas medicas son altas, usted cuenta con el Abogado Tony DelCampo”. When you have High Medical Bills to Pay, You Can Count with Attorney Tony DelCampo.
The best way to bring the entire campaign to full awareness of the message and objective was with testimonial style commercials.
The actors of the 3 spots dramatize three individual real cases.
I was able to interview the real victims on our online music station www.rockradioandmore.com (audio only).
I have been doing marketing for 40 years and 28 in Georgia and I can say that you most include some kind of interviews in your promotion mix.
Brands need logos, slogans, jingles, creative designs for print and social media, etc… But everything comes to live when people hear what the brand has to say about their service and their customers.
TV Commercial for DelCampo & Grayson Attorneys at Law. Full-Day production, two locations, lots of members at work crew, staff, and talent. Following strict guidelines for COVID 19 prevention. One crew member dedicated to sanitizing every piece of equipment, props, and furniture. I’ve been in charge of the marketing of Tony DelCampo for 22 years except for 10 years he served as a Judge at the State Court in Dekalb County. Here the message is very simple… For serious civil cases with large bills to pay, you can count on Tony DelCampo. Production Day Video, Blooper, and TV Commercial. www.eduardofernandezmedia.com #asaltosencomplejosdeapartamentos #compensacionparalasvictimas #robo #violacion #odioracial #produccionesdetv #agenciasdepublicidad